Business Foundations

Define Your Offer and Identify 25 Prospects

Instructions

Write a one-page offer definition for the service business you intend to run (Meta Ads management, AI website development, or another local-service offer). Then build a working list of 25 real, named prospects who plausibly fit your ideal client profile.

Deliverables

1) A written offer definition covering: who it's for, the core deliverable, the price/scope, and the outcome you're promising. 2) A spreadsheet or document listing 25 real businesses — name, location, contact info if available, and a one-line note on why each is a fit.

Your submission

approved

Submitted 2026-09-18

Offer: Meta Ads management for residential HVAC companies within a 25-mile radius of Phoenix, AZ. Flat $900/mo management fee, client pays ad spend direct to Meta. Deliverable: full campaign setup, bi-weekly creative rotation, monthly reporting call. Prospect list attached — 25 HVAC companies with 4.0+ Google rating and no active Meta ads found in the Ad Library.

Instructor feedback

Strong, specific offer — the no-active-ads filter on your prospect list is exactly the kind of qualification signal we covered. Approved. One thing to tighten before you pitch: have a one-line answer ready for 'why $900 and not more/less' grounded in the value of one new HVAC customer.