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Meta Ads

Develop a Complete Advertising Campaign Plan

Instructions

Choose a real local service business (ideally one from your Track A prospect list) and build a complete Meta Ads campaign plan for it, as if you were about to launch it for a paying client.

Deliverables

A document covering: campaign objective and structure, target audience definition, budget recommendation, 3 creative/ad concepts with copy, lead capture method, and the specific metrics you'll track to judge performance in the first 30 days.

Your submission

in review

Submitted 2026-10-24

Draft campaign plan for Desert Valley Plumbing (real prospect from my Track A list). Objective: Leads. Audience: 25mi radius Phoenix, homeowners 28-65. Budget: $40/day to start across 2 ad sets. 3 creative concepts drafted — video walkthrough of a same-day fix, before/after photo carousel, and a direct-response static with a 'same day service' hook.