Proposals and Scope of Work

A proposal and scope of work document translates everything from the discovery call into a clear, specific written agreement: what you'll deliver, what it costs, what's included and explicitly what's not, the timeline, and what's expected from the client's side (access, assets, timely feedback) for the engagement to succeed.

Specificity is what makes a scope of work valuable — "Meta Ads management" is not a scope; "setup and ongoing management of up to 3 active campaigns, creative rotation every two weeks, monthly reporting call, ad spend billed separately and paid directly to Meta by the client" is a scope. The more precisely you define scope, the fewer disputes arise later about what was or wasn't included.

Always put scope in writing, even for a client you trust and have a good relationship with — a written scope protects the relationship, not just you, because it gives both sides a clear, shared reference point if memory or expectations diverge later, which happens even in perfectly good-faith relationships simply because people remember conversations differently over time.