Pricing and Pitching Projects

Pricing a website project, like pricing an ad retainer, should be anchored to the value delivered to the business, not to the hours you personally spent building it — especially relevant in this track, since AI-assisted development genuinely compresses build time without compressing the value of a well-researched, well-converting site.

A simple, defensible pricing structure: a flat project fee covering discovery, design, build, a defined number of revision rounds, and launch. Tier pricing by real scope differences (number of pages, complexity of integrations, whether custom photography/copywriting is included) rather than by guessing what a client might be willing to pay, which tends to produce inconsistent, hard-to-defend pricing over time.

When pitching, lead with the business case you built in the presentation lesson, not a feature list. A prospective client doesn't inherently care whether a site is "built with AI tools" — they care whether it will get them more calls and bookings than what they have now. Your proposal should make that connection explicit and concrete, using specifics from your actual research rather than generic claims any website developer could make about any business.