Responsive Development

For local service businesses specifically, mobile traffic frequently makes up the majority of total visits — someone searching "[service] near me" is very often doing it from their phone, often while actively trying to decide who to call right now. A site that looks great on desktop but is awkward on mobile is failing the majority of its actual visitors.

Treat mobile as the primary experience to get right, not a secondary adaptation of the desktop design. Check real, specific things: does the call-to-action button stay easily tappable and visible without excessive scrolling, does text remain readable without zooming, do images load reasonably fast on a mobile connection, and does a phone number link actually trigger a call when tapped (a tel: link, not just styled text).

Test on real device widths, not just by shrinking a browser window — common breakpoints like 375px and 390px catch problems that a quick resize of a desktop browser window often misses, like text that wraps awkwardly or buttons that become too small to comfortably tap. A site that works flawlessly on mobile but is merely adequate on desktop will outperform the reverse for this client base almost every time.